What’s in a Logo?

by Jan 18, 2020Hespeler0 comments

Keeping the Town of Hespeler’s brand alive 

We’ve adopted a new/old logo for the Hespeler Heritage Centre. To keep the history alive, we’ve digitally recreated the logo from a vintage Town of Hespeler flag we recovered many years ago.

Officially, the Town of Hespeler came into being in January 1901. Shortly afterwards the town adopted the logo depicted on the flag.

“Many locals recognize that logo as being the corporate logo of the Town of Hespeler,” says Lary Turner, Chair of the Board of Directors at the Hespeler Heritage Centre. “We wanted to keep it alive and bridge our new digital presence with the foundations of our past.”

The original logo design contained laurel leafs, a beehive, a maple leaf (far before Canada was known for its Maple Leaf flag) and sun crosses.

The laurel leafs would have signified Hespeler’s sense of achievement and honour. Laurels have also often been used to signify victory.

The maple leaf was a symbol of Canada even before our famous red and white flag. From 1876 until 1901, the maple leaf appeared on all Canadian coins.

The crosses in the circles are both sides of the logo are believed to pay homage to the Swiss – where Mennonite teachings originated. Many of the early settlers to the community were Mennonite, originally coming from Europe to Pennsylvania and later to help settle our region in the late 1700’s.

Finally, the beehive was indicative of the busyness of the Hesepeler community. The concept was introduced in the early 1900s as a marketing strategy by the Town. Hespeler was known as “Hustling Hespeler”, “A honey of a place to live” and “The beehive of industry”.

The town was a bustling community and it was hoping to attract ambitious individuals who could help contribute to its future growth.


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